Click here to listen (and subscribe) on iTunes

You can design a website for yourself pretty easily these days, but it doesn’t mean that you should. If your website is the cornerstone of your business, you need to make sure it gives your potential customers a clear and concise understanding of who you are and what you offer. For that, you may need some help.

The common problem is that finding the right web designer can be a mission unto itself. How do you get a great looking website without a whole lot of hassle?

Pia Larson knows your struggle. As the owner of Fingerprint Marketing, an award-winning full service design agency, she designs winning websites for clients of all kinds. Today, she’s giving us a few tips on how to get a website that takes your business to the next level.

3:02 – Why you should pay attention to your website layout and wording

4:23 – The biggest mistakes people make with their websites

8:54 – Three tweaks you should make to your website right now

15:00 – How bigger, more established companies are losing step on the web

18:10 – Web design blues: How to find a web designer that works for you

Get web guidance from Pia at fingerprintmarketing.com

Click here to listen (and subscribe) on iTunes

I don’t know that many people who enjoy writing. I know even fewer people who enjoy writing sales copy.

How can you give your copy the zing it needs to convince your customers of the worth of what you’re offering?

Inspiration often comes from very unlikely sources, and so it did for Kevin Rogers, a successful entrepreneur and in-demand copywriter whose winning copywriting has resulted in breakthroughs for his clients, be they massive corporations or mom-and-pop brick and mortar businesses.

Where did the inspiration for his winning formula come from? His former career as a struggling stand-up comedian.

Yes, really.

Laugh if you want to… that may actually be a good thing. Today, Kevin’s going to teach you how constructing a winning joke can also help you construct a winning 30-second sales pitch. This is going to be the most enjoyable and eye-opening lesson you’ve had for a while.

2:58 – How a decade of comedy inspired his copywriting system

5:31 – The Persona Joke Formula: How to use it to write your first winning 60-second sales hook

12:29 – The way these frameworks help you make a better pitch in person

13:22 – How to win people over with a simple answer to the question “What Do You Do?”

15:53 – What’s in a name? The importance of potent terminology for your services and products

19:00 – The number one mistake people make in copywriting

20:47 – Kevin’s big revelation about how to build clientele

Let Kevin teach you how to truly convey your message at copychief.com

Click here to listen (and subscribe) on iTunes

Nothing goes right all of the time. It would certainly be nice if that were the case, but it would also mean that you wouldn’t face the kind of character-building challenges you need to truly become a leader.

In essence, you need the s*%t to hit the fan from time to time.

What’s most important is how you deal with everything when this does come to pass. I’ve recently encountered a would-be professional disaster, and I’m talking about it today to give you some insight into what I believe is the best way to deal with these challenges. Tackle them correctly, and both you and your business become all the stronger for it.

0:35 – How the s*%t hit the fan for me and what I’m doing about it

3:00 – Steps to real solutions

4:30 – The importance of putting yourself into a resourceful state

6:21 – The uselessness of anger

Click here to listen (and subscribe) on iTunes

There isn’t a single person that I invite to this podcast who doesn’t inspire me in some deep and meaningful way, but there are some who have been extremely significant in my personal and professional development. Dan Sullivan is one of them.

He’s the coach’s coach, if you will. With over 35 years of experience as a speaker, consultant, guru and author, Dan is the coach’s coach. He’s been mine.

Through his platform Strategic Coach, Inc., he’s helped high performers blast through to new levels of success, and today he’s sharing what’s at the core of his methods. He’s going to show you how to think about your thinking, and how it can change everything for you.

5:15 – The power of the Dan’s “Four C’s” Commitment, Courage, Capability and Confidence

11:39 – How to find courage after failure

16:04 – How to distinguish between capability and confidence

18:03 – How your perspective on each day affects your success

21:15 – The most common trait of successful entrepreneurs

26:31 – The gap and the gain: Why you shouldn’t focus on your shortcomings

34:24 – The simple way to create the ultimate winning streak

Learn Dan’s masterful ways and grab a free copy of his “The Four C’s” book at strategiccoach.com/go/smartmarketer

Click here to listen (and subscribe) on iTunes

Life is full of unexpected shifts and challenges; the same goes for business. As you grow through these shifts, your business will be forced to grow too, and if your outlook is properly primed, you can make use of these changes to take your business to wondrous new frontiers.

My guest today is Danny Johnson, and she’s successfully navigated this kind of evolution before. As the founder of the Sweaty Betties, she has coached thousands of women all over the world to better health and fitter bodies. However, when her clients started needing help with things beyond fitness, Danny’s approach changed to help them in life and business as well.

That’s the kind of versatility you want to possess, as it will help you reach more people at deeper levels than you ever dreamed. Today, Danny’s going to tell you how to do it.

4:18 – How she evolved from being a fitness coach to a life and business coach

7:35 – The big mindset shifts you need to make to get to the next level

14:54 – Her biggest challenge on her road to success

17:46 – Why struggles are often blessings in disguise

20:22 – The danger of a lack mentality

22:14 – The importance of intention on social media

Let Danny help you make sense of your life and business at DannyJ.com

Click here to listen (and subscribe) on iTunes

Hi folks! Tomorrow is a very special day for me: it’s marks the official release of my second book The All-Day Fat-Burning Diet, and I’d like to ask a favor of you.

I’m not aiming to reach the New York Times Bestseller list this time around, as I did with my last bestseller The All-Day Energy Diet. That’s not the validation I’m seeking. What I want is to get this into the hands of people who truly need the information it contains. Sales figures mean far less to me than success stories.

So, what I’d like to ask of you is this: if you—or anyone you know—have been dieting and exercising but just can’t seem to lose weight, please pick up a copy of the book tomorrow. I promise it will help you reach the breakthrough you’ve been so desperately in need of. If you do, I’ll also give you a whole slew of bonuses that will further aid you on your mission.

Thanks, as always, for your support!

1:20 – A favor I’d like to ask of you

3:05 – Why my new book is my best project so far

5:29 – The reason most diets don’t work

7:54 – A promise from me to you: a peek behind my bestselling book secrets

Click here to listen (and subscribe) on iTunes

Big visions don’t only need big teams, they also require committed and exceptionally talented ones. When you have a crucial position to fill, hiring the first person you find on Craigslist won’t cut it.

That raises the question: how do you build a team of allstars to support the game-changing plan you have in the works?

Enter Ashley Ryan. A whip-smart entrepreneur, speaker and consultant who has helped Fortune 500 companies find their way to 6-figure revenue, she’s also the founder of Her Smart Marketing, a knockout coaching program for female entrepreneurs. A big part of her massive success has involved hiring the right people, so today she’s here to share what she knows. Whether you’re hiring a virtual assistant or a whole team, Ashley will give you insight into how to hire the best people possible.

5:08 – How to move from being a solopreneur to a team leader

9:26 – A step-by-step process to avoid hiring in a hurry

13:11 – Should you make applicants jump through hoops?

14:33 – Why you shouldn’t hire people who you like

19:50 – How to test potential hires

25:31 – The importance of expertise

26:52 – How to manage people if you don’t like managing people

Get Ashley’s juicy hiring secrets in her FREE report at hersmartmarketing.com/hire

 

Click here to listen (and subscribe) on iTunes

If you have a massive vision of what you want to achieve through your business, you will eventually face an unavoidable truth: you can’t build it on your own.

A big part of my success has come through assembling the right team to execute my vision; without them, I simply could not have accomplished all I have thus far. That said, you have to be careful about who you let into your inner sanctum. Today, I’m helping you figure out how to hire the right team to put your grand plan into action.

1:40 – The bigger your dream, the bigger your team

3:23 – How to figure out who to hire

7:45 – Where to find the members of your A-Team

9:49 -The one thing every member of your team must

Click here to listen (and subscribe) on iTunes

Whether you’re a life coach, business coach or wellness coach, you’ve likely developed a unique method to train your clients. You may have even taken the next step into taking your system online to reach more customers. However, there’s one more step you can take to make the most of your approach.

What’s the final frontier? It’s setting up a certification program to show others how to become coaches in your system.

This is a fantastic way to expand your business, but you have to be careful that you go about it the right way. To give you some insight into how to do this, I’m speaking to Emmy-winning life coach Rhonda Britten, who has appeared on Oprah, three hit TV series and is also the author of four bestselling books. She’s going to explain the principles behind her own certification program, what she’s learned along the way, and how you can make it all work for you.

5:27 – The three phases of Rhonda’s certification process

13:02 – How she learned how to train master trainers

15:56 – Why most new coaches fail

20:57 – How to develop a unique method worthy of certification

25:25 – Why you should have a certification program

Let Rhonda get you on the right track at fearlessliving.com

 

Click here to listen (and subscribe) on iTunes

The holiday season is upon us, and there are advertisements everywhere for holiday deals. Why should you be left out of the fun?

This festive moment is a perfect opportunity to connect with your customers. Today, I’ll give you some insight into how to make the most out of this holiday season.

0:59 – What the holidays really mean to your business

4:25 – The power of your birthday