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So you have your business down to a science; you’re getting everything done, and things seem to be going OK, but you’re just not reaching those big breakthroughs you’ve been aiming for. What’s the problem?

Here’s where you’re going wrong: even though you may be very efficient in the gameplan you’ve mapped out for yourself, you may have the wrong gameplan! How do you get back on track? That’s the answer I’ll help you reach today as you figure out how to become more effective.

1:38 – The difference between effectivity and efficiency

2:47 – A lesson from my own business

4:41 – The two questions you must ask yourself

5:34 – What doesn’t work for me and probably won’t work for you