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Do you want to know how to make your product a knockout hit? First of all, you have to start thinking about it differently.

See, your product is not what you think it is. It serves the purpose you originally created it to serve, but if it’s a good product, it’s so much more. Essentially, it can be many things to many different people, and if you figure out what those things are, your product can become the source of multiple income streams beyond the original one you intended.

I aim to unlock this kind of versatility with every product I create, and you should too. Today, I’m going to give you the rundown on how to do just that.

2:42 – How to think about your product

5:07 – An example from my own business

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Even though I’m a New York Times best-selling author, I never cease to be amazed at the power of online publishing. With great text, a memorable title and an eye-catching cover, you can publish copy that finds its way into a book, an article or even a sales page that reaches audiences around the world, impacting their lives in a deep and meaningful way.

So, how exactly do you do it?

Today, I’m talking to Jon Benson, an absolute expert in the field of digital publishing. He’s the creator of the video sales letter which has accounted for 1.3 billion dollars in sales, and that success has perfected his ability to craft the right pitch and the right product for the right audience—all skills you’ll need on your publishing mission. Listen carefully, and he’ll help you get your message out to the world.

4:00 – Understanding the power of a great sales page

7:28 – Why you need to test your marketing over and over again

12:50 – The “Oh, That’s Why!” Moment: the most important part of your pitch or sales page

21:28 – How to create an amazing product

25:33 – The dirty little secret of the book publishing industry that can make you rich

29:57 – How to come up with a great title

Let Jon help you master your publishing vision and plan at digitalpublisher.com

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Being an entrepreneur means that you routinely expose yourself to a degree of daily risk that many of your friends with regular 9-to-5s will never experience. It often requires an unrelenting level of dedication and hustle which can unlock some incredible successes, but unfortunately, it can also lead to an immense amount of stress.

How do you avoid that trap?

Today, I’m exploring how your ambition can get the best of you, especially if you don’t manage your relationship with your goals correctly. I’ll also break down why your concept of freedom can be potentially misleading and get in the way of your happiness. Make no mistake, this may be a shorter episode, but it’s a crucial one.

3:14 – How the distance between you and your goal can become a dangerous trap

5:31 – The shift you need to make to propel you further

8:06 – Certainty vs. Freedom: why understanding the difference can lead to true success

11:25 – Finding the confidence you truly need

 

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Social media has given us entrepreneurs powerful means through which to reach our customers like never before. The thing is, it’s also made it all too easy to get lost in an ocean of funny cat pictures and ridiculous comments. That’s right; social media can be just as distracting as it can be constructive. How can you ensure you’re getting the most out of one or any of the platforms you use?

Enter Mary Agnes Antonopoulos. In addition to being a good friend of mine, she’s a social media strategist of the highest order, having worked bestselling authors Jack Canfield, JJ Virgin, and even Jordan Belfort, the Wolf of Wall Street himself.

Today, Mary Agnes is going to set you straight on social media, and help you figure out everything from your posting calendar to your content. She’s also going to dive deep into exactly how you can harness the power of video to super-boost your business. I learned so much just interviewing her. It’s a very enlightening listen.

3:39 – The two big mistakes entrepreneurs make on social media

5:33 – The best ways to approach the different social media platforms

9:20 – How to build an email list from your social media followers

13:41 – Why your YouTube videos should be shorter

18:15 – Tips on how to get found on YouTube

26:05 – How to set up your weekly social media schedule

MaryAgnes.com

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For some people, making more money than anyone else in their high school graduating class is enough to call themselves successful. For several others, it’s buying the car or house they’ve always dreamed of. For a select few, however, they’re chasing something much bigger; they’re chasing greatness.

I’d put myself in the latter category, and I hope you do to, as reaching for your full potential and giving it as a gift to the world is the true path to happiness.

On this episode, I’m talking to Lewis Howes, who knows a thing or two about real success. A former pro athlete, he’s also a business coach, speaker, angel investor and member of the U.S. Men’s national handball team. You might also know him as the host and founder of The School of Greatness, one of the most popular podcasts on iTunes. As if all that wasn’t enough, he was recognized in a 2013 ceremony at the White House by Barack Obama as one of the Top 100 Entrepreneurs in the Country under 30. Today, he’s giving us insight into how his morning routine, outlook on work and even his personal shortcomings all align to create his fantastic life and business.

3:26 – How he made the big shift from professional athlete to entrepreneur

5:02 – His biggest challenges (and lessons) on this entrepreneurial path

8:41 – Why your problems are blessings

10:18 – The common trait among the high performers he’s interviewed on his podcast

14:10 –  How he turns fans into customers

17:09 – How he pumps his business up through Facebook and webinars

19:37 – Lewis’ definition of greatness

21:21 – His winning morning routine

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It’s very easy to get seduced by the trappings of success: more money than you’ve ever had before and the luxurious lifestyle that buys. Whether you’ve attained all of this already or you have it in your sights, there’s a simple truth I feel the need to share with you:

None of it is going to make you happy. None of it.

Sure, it may be enjoyable for a while, but true, lasting happiness can’t come from these material rewards. In fact, if you’re living and working as you should, you’ll find true happiness long before you really start raking in the money. Today I’ll explain just how you can find true happiness in your busy, ambitious life.

3:01 – Redefining true success: finding happiness in your process, not your outcome

4:26 – What making a million dollars really means

7:56 – The importance of detachment

11:30 – How you’re getting in your own way

16:08 – What my football career taught me about true happiness

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You want your business to be noticed, so it should go without saying that you’re aiming for a high rank on Google. Unfortunately, you have to compete with thousands of other online businesses all vying for the same coveted spots. How do you make your business stand out?

Before you go down a never-ending SEO wormhole that won’t really increase your ranking, I want to share a strategy that has helped me out tremendously. Break out your pen and pads, because I’m going to be giving you a tactical plan to help you work your way up the Google ladder.

1:54 – The importance of great content

2:25 – Using YouTube to boost your Google ranking

5:45 – From video to opt-in: a real-time example

10:50 – How to convert your content into must-see videos

12:29 – The step-by-step process

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Instagram is one of the most fun and exciting ways to engage with new customers. With that said, although you may have fresh, eye-catching graphics and killer material to keep your audience engaged, have you figured out an airtight strategy to keep building your following and convert them into paying customers?

That’s really the name of the game, but it can be a bit tricky to figure out. Thankfully, I know exactly who can whip your Instagram game into shape.

His name is Nathan Chan and he’s the publisher and editor of Foundr Magazine, one of the top-ten ranked business and investing magazines in the app store. In just one year Nathan and his team have built an Instagram following of 40k users, and have also figured out how to convert a great deal of them into paying customers. Today, he’s breaking down just how they pulled it off.

6:06 – How Nathan gained 400,000 Instagram followers in less than one year

8:48 – The key to creating winning content

14:09 – Nathan’s favorite way to design amazing Instagram posts

17:03 – How to get 30,000 quality leads in 30 days

18:53 – How you build a business using Instagram as your funnel

Stay tuned to Nathan’s findings at foundrmag.com

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Blindspots are called blindspots for a reason; despite how smooth things may seem to be going for you, there’s always some unseen danger lurking around the corner that can derail your success. It’s why we try to learn as much as we can from others who’ve been down this road before.

With that said, there’s one particular weak spot that only you can prepare for. In fact, it’s the biggest one of all! Today, I’ll help you figure it out so it doesn’t take you by surprise.

2:42 – Discovering what your biggest weakness is

5:07 – The trouble with running a personality based business

6:52 – The importance of delegating important roles