Emailing and engaging with potential customers is a lot like dating; you don’t want to be too pushy or eager, but you don’t want to be too distant either.
How do you strike the right balance to build a meaningful relationship with your customers?
Today, I’m talking to Jennifer Hudye, who – in addition to being the founder of LifeBalance Coach, a wellness coaching company – is an expert when it comes to nurture emails. She’s going to walk us step by step through her winning formula to building lasting, mutually beneficial relationships with customers one email at a time.
3:46 – Jennifer’s 5-step email strategy for winning nurture campaigns
9:04 – Email #1: Establishing what you stand for
10:30 – Email #2: Delivering immediate value
11:16 – Email #3: Catering to what the customer says they want or need
12:06 – Email #4: Questions and Conversations
14:26 – Email #5: Inviting the customer to take the next step
15:59 – Who to tailor your campaign to
17:25 – A few thoughts on email frequency
18:32 -A campaign walkthrough: from emails to products