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Salesmanship often gets a bad rap. To many, it’s viewed as opportunistic and even a little sleazy. Nothing could be further from the truth.

Business cannot function without sales, so it’s important to understand how to become a good salesperson. Better yet, it’s important to do away with the backwards thinking that there’s something inherently wrong with engaging in it. At it’s heart, sales is about solving problems for your customers.

Joe Girard has coached both small teams and large organizations past their flawed beliefs around sales to help them break through to new levels of achievement. In his words, he’s turned them into sales heroes. Today, he’s going to set you on the path towards becoming one yourself.

5:13 – Why most people have a fear of selling

6:12 – The importance of ditching the sales script to be yourself

9:15 – How to develop the skills of persuasion while remaining authentic

16:46  – The best way to get information about what your customers really want

19:38 – How to successfully scale your business

23:40 – Understanding “story-selling”

26:30 – The resources that have helped him along the way

Let Joe teach you how to become a sales hero at joegirard.ca