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Acquiring clients and building business relationships is a lot like dating—you want to start by making a good impression and build on it with authentic interactions that show your worth and interest in strengthening the relationship.

Sounds easy enough, but how exactly do you do that?

You should listen to what John Ruhlin has to say. As the founder of the Ruhlin Group, he has worked with major clients such as Chevron, Keller Williams, and a number of major sports teams. His mission is to teach the wonders of strategic appreciation, a means through which you use genuine generosity to build relationships with potential or existing clients. After today’s episode, you’ll be ready to approach all of your relationships with a new plan and outlook that will grow your business in tremendous new ways

3:21 – Why he does what he does

5:10 – Some of the coolest things he’s ever done for his clients

8:56 – Small things you can do to stand out and be memorable to clients

13:03 – Taking the next step to securing a client you’ve always wanted

16:22 – How to gauge your approach so as not to come off like a stalker

20:10 – The key to getting past the gatekeepers

Learn more from John at ruhlingroup.com