Even though I’m a New York Times best-selling author, I never cease to be amazed at the power of online publishing. With great text, a memorable title and an eye-catching cover, you can publish copy that finds its way into a book, an article or even a sales page that reaches audiences around the world, impacting their lives in a deep and meaningful way.
So, how exactly do you do it?
Today, I’m talking to Jon Benson, an absolute expert in the field of digital publishing. He’s the creator of the video sales letter which has accounted for 1.3 billion dollars in sales, and that success has perfected his ability to craft the right pitch and the right product for the right audience—all skills you’ll need on your publishing mission. Listen carefully, and he’ll help you get your message out to the world.
4:00 – Understanding the power of a great sales page
7:28 – Why you need to test your marketing over and over again
12:50 – The “Oh, That’s Why!” Moment: the most important part of your pitch or sales page
21:28 – How to create an amazing product
25:33 – The dirty little secret of the book publishing industry that can make you rich
29:57 – How to come up with a great title
Let Jon help you master your publishing vision and plan at digitalpublisher.com