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I don’t know that many people who enjoy writing. I know even fewer people who enjoy writing sales copy.

How can you give your copy the zing it needs to convince your customers of the worth of what you’re offering?

Inspiration often comes from very unlikely sources, and so it did for Kevin Rogers, a successful entrepreneur and in-demand copywriter whose winning copywriting has resulted in breakthroughs for his clients, be they massive corporations or mom-and-pop brick and mortar businesses.

Where did the inspiration for his winning formula come from? His former career as a struggling stand-up comedian.

Yes, really.

Laugh if you want to… that may actually be a good thing. Today, Kevin’s going to teach you how constructing a winning joke can also help you construct a winning 30-second sales pitch. This is going to be the most enjoyable and eye-opening lesson you’ve had for a while.

2:58 – How a decade of comedy inspired his copywriting system

5:31 – The Persona Joke Formula: How to use it to write your first winning 60-second sales hook

12:29 – The way these frameworks help you make a better pitch in person

13:22 – How to win people over with a simple answer to the question “What Do You Do?”

15:53 – What’s in a name? The importance of potent terminology for your services and products

19:00 – The number one mistake people make in copywriting

20:47 – Kevin’s big revelation about how to build clientele

Let Kevin teach you how to truly convey your message at copychief.com