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Social media and advertising are important avenues through which to expand your reach, but if you really want to develop a relationship with your customers, you have to do it through email. Chances are you’re also overlooking one of the most best places to engage and build this audience: your blog.

As Scott Britton likes to say, the inbox is where people live, so that’s exactly where you need to reach them. If Scott says it, we should pay attention, as his popular blog life-longlearner.com has built a list of over 20,000 people!

As someone who’s always pushing the boundaries of both software and personal development, Scott has so much to share, as he does on today’s episode. He’ll teach you how to grow your list as he did, and how to develop content strategy around nothing other than what you truly want to write about. After today’s episode, you’ll be empowered to power up your blog in a whole new way.

2:44 – The original vision for his popular blog and how it evolved

6:58 – The true importance of blog comments

10:16 – How he selects his blog topics

14:49 – How he built his MASSIVE email list

22:22 – The number one trait for lasting success that entrepreneurs must possess

Learn more from Scott at life-longlearner.com